Web Site Marketing Product Pathways

For your web site marketing to generate more paying customers and or super clients. Just like Marketing pundits tells us that to get prospects to buy your top end services, you first need to get them to buy your $29 product, then your $200 product, and then these customers will be ready to spend thousands. This will make it easy for your prospects to become super clients.

It’s true you need to create simple and obvious pathways for prospects to follow to become clients, but don’t take this linear pathway idea too literally. While some people will take the easy path you provide, other’s will want to create their own. Give your prospects multiple ways to try out your products and services.

Also to get people to spend money in the best way is to give them what they want. Because some of the small business mistakes is that they don’t market what their prospects wants. Much of small business marketing is about the business owner and what he or she wants, not what the client wants.

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