Charitable and community service organizations have always had a need to be thrifty with their resources. In most cases, these organizations derive the majority of their operating income from individual contributions, and in trying economic times resources become more scarce. That makes promotion and fund raising one of the most critical parts of keeping the organization alive.
There are plenty of mediums available including radio and television, print media, mass mailing, web sites, and public speaking. But using a high definition video production crew might just be the most effective medium for the dollar. Production costs can range from a few hundred dollars per day for basic video recording, to thousands of dollars for recording, editing, and post-production work. Regardless of your budget, a project done well by a company who knows the art of video can yield incredible results.
Why is video such a great medium for charities and community service groups? Because human beings by nature rely on the five senses for almost all the information we process. When two or more senses are utilized together, the effectiveness of the message is that much stronger. The video medium incorporates both sight and sound to get your message across, which is vitally important for charities. Most people are unaware of the work these groups do, so anything that helps grab the public’s attention is good. For example, it’s one thing to read about a group devoted to helping build homes for the homeless, but something completely different to see them in action. Video allows for personal interviews, footage of a home actually being built, and the emotional reaction of the homeowner being given the keys. A video will stir the heart and mind of the viewer much more than a simple glossy flier.
From a cost standpoint, video offers a great return on the initial investment. Unlike television and radio advertising which require a continuous outlay of cash, the majority of the cost of video production is spent up front. If an organization has the cash to pay for video production, once that production is complete the only costs remaining involve duplication and distribution. These can be done rather inexpensively and the same video will have a useful life of at least a few years. Depending on the nature of the individual organization, it’s possible to use the same video for many, many years.
So consider video production service for your charity or community service organization It may be one of the wisest promotional and financial decisions you’ve ever made.
